(Published 9th April 2003)

Marketing/Brand/Category Managers Briefing

Australian/New Zealand Product usage Survey

Virtualhaircare have just completed a 3 month survey of hair product usage in this region.

The question we have asked is: "What Shampoo and Conditioner are you using at the moment?"

The list below illustrates the companies who's brands show up in our unique quantitative study conducted amoungst a well qualified and significant random sample of Australian/New Zealand hair product purchasers.

• This is made up of a majority of women aged 14 to 39 and the study encorporates all hair care products both grocery and 'salon only'.
• It shows a simple percentage usage of products in the complete Australian/New Zealand market.
• The sample size was approximately 5000 and gathered from a consenting proportion of our 350 000 plus readers.
• This is also the first time that product companies can compare what their turnover figures are telling them with what the consumer is really buying.
• This data will also allow you to compare it with sales data to make even more accurate estimates of total market value and therefore assist you to make accurate projections for future trends.
• We are making this study available to all product companies which is why we are able to keep the cost to you to an absolute minumum.
• At a cost of $175 inclusive of GST this invaluable study will be emailed to you with data included.
• This data has been verified with some other leading brands and they have confirmed that these figures are accurate v sales and their own perceptions of market share.
• At the same time, we prove that companies who have advertised and promoted their products over the long term with us have had a large number of our visitors try and then become ongoing advocates of their products. Some good examples of this that you can see in our report include Osis, bona cure and PPS.

Is your product company listed below?

If so, can you afford not to discover what this report reveals?

To purchase the report, simply email us back on

marketing@virtualhaircare.com

Parent Company	% of Market Share	Product
		Nexus
		Vidal Sassoon
		Neutrogena
		Body Shop
		Stephan
		Toni & Guy
		Vita-5
		Alternatives
		Satinique
Alberto Culver		V05
Alberto Culver		Alberto
Alberto Culver		Andrew Collinge
Alberto Culver		Indola
Alberto Culver		St Ives (Swiss Formula)
Alberto Culver All
		Mastey
		Neways
		Hairdressers Formula
		Mrs Flameries Health Food Shampoo
		Avon
		Trevor Sorbie
		Rusk
		Bronnely
		Hi-Shine
		Kusco-Murphy
		Blackmores
		ABBA
		Clinque
		MH Products
Unilever		Dove
Unilever		Sunsilk
Unilever		Pears
Unilever		Salon Selectives
Unilever		Garnier Fruitience
Unilever NZ		Timotei
Unilever all
P&G		Pantene
P&G		Head and Shoulders
P&G		Herbal Essences
P&G		Pert
P&G		Wella Grocery
P&G		Delva
P&G		PPS
P&G		Decore'
P&G all (&new brands)
		Matthew James
		Paul Mitchell
		Kosmea
		Revlon (Flex)
		RPR
		Delorenzo
		Biolage
		Degree
		Aveda
L'Oreal		Keratase
L'Oreal		Matrix
L'Oreal		Redken
L'Oreal		L'Oreal other
L'Oreal all
		Edward Beale
		Neways
		Natures Organics
L'Oreal		Artec
Goldwell		KMS
Goldwell		Kerasilk
Schwarzkopf		Osis
Schwarzkopf		Bona Cure
Schwarzkopf		Grocery
Schwarzkopf all
		Nioxin
		Keune
		Mircotexx
		Cedel
Sabre		Joico
		Palmolive
John Frieda		Frizz Ease
John Frieda		John Frieda other
		Johnson and Johnson
Sabre		Fudge
		Lush
Ozdare		MOP
Ozdare		American Crew
		Terax
		Paul Brown
		Charles Worthington
Totals

----------------------

Virtualhaircare.com: Providing Hair product marketing intelligence for the Australian and New Zealand market

................

Virtualhaircare is an online resource that provides objective hair care information about hair care issues and products both professional and available at high street stores. It is one of the most popular Health and Beauty sites in the region with a substantial audience of people, drawn from Australia's 10million strong internet users, specifically interested in the care of their hair.

For more details and rates:

Contact:  Virtualhaircare Advertising and Promotions team

Tel:  (02) 9967-4945

Sydney Australia

or

contactus@virtualhaircare.com

Press on this link to be taken to Virtualhaircare and The Virtual Salon!

© VirtualHairCare 2003