|
FRIDAY, MAY 2nd
AKIRA
HAIR DIRECTION BY DARREN BORTHWICK
THE INSPIRATION:
Hair at Akira featured a modern, elongated profile with a sleek bun, adorned with delicate floral displays
and ornaments. Hair Director Darren Borthwick for Redken 5th Avenue NYC described hair at Akira as
an explosion of colour. A modern woman, daring and full of life makes a bold statement with a slick, highset
bun, garnished with brightly coloured florals and trinkets.
HOW TO:
1.. Layer into the hair Redken Rewind 06, and comb back into a tight, sleek ponytail atop the crown of
the head.
2.. Spray Redken Vinyl Glam 02 to secure any flyaways and create a high shine finish.
3.. Mould the ponytail using a hair net, and create a ‘peaked’ bun shape high up on the crown
4. Secure with pins and spray liberally with Redken Workforce 09 to finish.
THE PRODUCTS:
1. Redken Rewind 06 RRP $30.00
2. Redken Vinyl Glam 02 RRP $27.00
3. Redken Workforce 09 RRP $23.50
NEW GENERATION #1
HAIR DIRECTION BY MARIA ARDINO
THE INSPIRATION:
Soft and feminine, hair was drawn back off the face at New Generation #1 with delicate twists. At the
back, hair billowed out into glamorous, soft waves. A look of femininity and innocence was briefed to Maria
Ardino; Hair Director for Redken 5th Avenue NYC.
HOW TO:
1. Blow dry hair smooth and section the front section into three triangle-shaped pieces and set aside.
2. At the back, spray sections liberally with Redken Spray Starch 15 and heat the sections of hair
with irons, rolling and setting hair into firm curls, pinned to the head.
3. Once you’ve completed setting the back section, spray Redken Workforce 09 and allow to cool,
then unpin the hair and bush out gently with finger tips.
4. Twist the remaining three sections at the front and tie them together loosely at the back.
5. Spray with Redken Forceful 23 to finish.
THE PRODUCTS:
1. Redken Spray Starch 15 RRP $24.00
2. Redken Workforce 09 RRP $23.50
3. Redken Forceful 23 RRP $23.50
NEW GENERATION #2
HAIR DIRECTION BY MARIA ARDINO
THE INSPIRATION:
A youthful Parisian teen who loves to party was the inspiration behind the soft, cheeky hair seen at New
Generation #2, directed by Maria Ardino for Redken 5th Avenue NYC. This look was to encompass a
young girl, free and vibrant, discovering herself and life.
HOW TO:
1. Centre part the hair and spray with Redken Spray Starch 15.
2. Using hot irons, curl the back section with loose, irregular curls, pinning sections in loops at the
head until cool.
3. Spray whole head with Redken Workforce 09 and release any pinned curls. Backcomb lightly.
4. Drag sides back loosely and tie into a messy knot at the back.
5. Apply Urban Experiment Grix Wax 04 lightly at the ends to create a rough, lived-in texture
THE PRODUCTS:
1. Redken Spray Starch 15 RRP $24.00
2. Redken Workforce 09 RRP $23.50
3. Redken Urban Experiment Grix Wax 04 RRP $35.00
THURSDAY, 1ST MAY
COHEN ET SABINE
HAIR DIRECTOR: MICHAEL BRENNON
THE INSPIRATION
With the Seventeenth century in mind, Michael Brennon for L’Oréal Professionnel wanted to create ethereal, floaty hair with lots of movement and plenty of airy volume for Cohen et Sabine on Thursday. The hair appeared mystical and feminine with an edgy appeal, perfectly in tune with the whimsical femininity of the collection.
HOW TO ACHIEVE THIS LOOK
Step 1: Create a centre part in the hair and blow dry smooth and spray Tecni.art Pli
Step 2: Carefully crimp the hair from the mid-section to the ends and spray lightly with Tecni.art Gloss Control.
Step 3: Back comb hair to create airy volume using a large bristle brush and spray L’Oréal Professionnel Elnett for hold and volume.
Step 4: Take two sections from around the face and twist them. Pin them back off the face and lightly brush out wispy pieces.
KEY PRODUCTS
1. L’Oréal Professionnel tecni.art Pli, $22.95 RRP
2. L’Oréal Professionnel tecni.art Gloss Control, $22.95 RRP
3. L’Oréal Professionnel Elnett, $19.95 RRP (available in-salon from October 2007)
KARLA SPETIC
HAIR DIRECTOR: BARNEY MARTIN
THE INSPIRATION
The major inspiration behind hair at Karla Spetic was Futurism. Session Stylist Barney Martin for L’Oréal Professionnel created voluminous, sleek hair that was pulled up high off the neck in a futuristic conical shape.
HOW TO ACHIEVE THIS LOOK
Step 1: Section hair into two halves and pull lower half back into a sleek ponytail high up on the head. Create a messy roll or ‘chignon’ with the ponytail as the base structure for this style. Secure with L’Oréal Professionnel Elnett.
Step 2: Take the remaining front section or top half of the hair and drape it smoothly back over the chignon. Spray with Tecni.art Gloss Control as you go and secure with pins. Make sure they are well hidden.
Step 3: Hair should appear sleek and smooth from the front and more dishevelled from the back. Finish with L’Oréal Professionnel Elnett and layer Tecni.art Crystal Gloss for a high shine, secure structure.
KEY PRODUCTS
1. L’Oréal Professionnel Tecni.art Elnett, $19.95RRP (available in-salon from October 2 008)
2. L’Oréal Professionnel tecni.art Gloss Control, $22.95 RRP
3. L’Oréal Professionnel tecni.art Crystal Gloss, $22.95 RRP
READY TO WEAR 4
HAIR DIRECTION BY TODD ARNDT
THE INSPIRATION:
Simple and sleek the inspiration for hair at Ready To Wear 4 directed by Todd Arndt for Redken 5 th Avenue NYC comprised of a sleek, low ponytail and a side sweeping fringe. This style is sharp and encompasses clean lines with a minimalist approach.
HOW TO:
1. Apply Redken Satinwear 02 to towel dried hair and blow dry smooth with a large radial brush.
2. Section hair into a neat, low side part and blow dry smooth.
3. When dry, pull hair back into a low ponytail at the nape and spray Redken Quick Dry 18 to secure.
4. Take a strand from the pony tail, spray it with Redken Vinyl Glam 02. Wrap the strand around the elastic to hide it and secure with a pin.
5. Spray a layer of Redken Vinyl Glam 02 to finish. For maximum shine, smooth the hair lightly with your hand as you spray.
THE PRODUCTS:
1. Redken Satinwear 02 RRP $27.00
2. Redken Quick Dry 18 RRP $23.50
3. Redken Vinyl Glam 02 RRP $27.00
WEDNESDAY, APRIL 30th
GINGER & SMART
HAIR DIRECTOR: ALAN WHITE
   
THE INSPIRATION
The relaxed beauty of a traveller was the inspiration behind session stylist Alan White’s beautiful creations for Ginger & Smart. The girls’ look was of a natural, luxurious beauty; sexy, slightly dishevelled and effortless. The wave and body is natural and full.
HOW TO ACHIEVE THIS LOOK
Step 1: Apply Tecni.art Volume lift to the root area and blow dry hair lifting it away from the roots with a round brush.
Step 2: To mid lengths and ends layer Tecni.art VolumeArchitect and Tecni.art Pli. Brush and loop sections of hair, securing loops to the head with pins.
Step 3: Allow hair to dry and liberally spray L’OréalProfessionnelElnet. Release curls and brush through gently using a Mason Pearson or soft paddle brush.
KEY PRODUCTS
1. L’Oréal Professionnel tecni.art Volume Lift, $22.95 RRP
2. L’Oréal Professionnel tecni.art Pli, $22.95 RRP
2. L’Oréal Professionnel tecni.art Volume Architect, $22.95 RRP
3. L’Oréal Professionnel Elnett, $22.95 RRP
4. L’Oréal Professionnel Elnet $19.95 RRP (available in salon from October 2008)
ARNSDORF
HAIR DIRECTOR: MARK THOMPSON FOR L’Oréal Professionnel
 THE INSPIRATION
Mark Thompson for L’OréalProfessionnel insists that the look for Arnsdorf had to be about beautiful, healthy looking hair. Clean, smooth and shiny hair is essential. The look and feel is youthful, airy, light and wearable.
HOW TO ACHIEVE THIS LOOK
Step 1: Prepare the hair by shampooing and conditioning with Série Expert Liss Extreme Smoothing shampoo & conditioner. This will help to control flyaways when blow drying.
Step 2: Apply Tecni.art Full Volume Extra to towel-dried hair and blow dry in using a round bristle brush. The key is to carefully section and blow dry the hair flat without lifting the roots.
Step 3 To finish, glide sections of the hair from approx 15cm from the root to the mid-length (avoiding the ends) through a flat iron.
Step 4: Lightly spray Tecni.art Air Fix to finish
KEY PRODUCTS
1. L’Oréal Professionnel Série Expert Liss Extreme Shampoo, $22.95RRP
Liss Extreme Masque $28.30 RRP
2. L’Oréal Professionnel tecni.art Full Volume Extra $22.95 RRP
3. L’Oréal Professionnel tecni.art Air Fix, $22.95 RRP
WOOL PROTÉGÉ
HAIR DIRECTION BY TODD ARNDT
 THE INSPIRATION:
Todd Ardnt for Redken 5th Avenue NYC describes his inspiration for the hair at Wool Protégé as “soft,
glossy strands pulled back loosely into an ethereal knot, slightly cascading down the nape of the neck.”
The gentle and soft texture of this style best compliments the delicate, natural fibres of the plush wool knits
featured heavily in the collection. The structure is loose and natural to highlight shiny, healthy hair.
HOW TO:
1. Apply Redken Satinwear 02 to towel dried hair and blow dry smooth using a large round brush.
2. Brush hair back softly into a ponytail at the lower nape of the neck and secure with elastic.
3. Loop the hair through the ponytail twice to create round twists sweeping along the side profile.
4. Apply Redken For Men Get Groomed Cream to the ponytail to create a smooth finish, then take
random pieces from the ponytail and pin around the base allowing some strands to cascade freely
5. Finish with a light spray of Redken Workforce 09.
THE PRODUCTS:
1. Redken Satinwear 02 RRP $27.00
2. Redken Workforce 09 RRP $23.50
3. Redken For Men Get Groomed Cream RRP $26.95
READY TO WEAR #3
HAIR DIRECTION BY ALEX GRAHL
THE INSPIRATION:
Backstage Session Stylist Alex Grahl for Redken 5th Avenue NYC needed to develop a look that was
classic and would work well with all designers in Ready To Wear 3. She describes the hair as classic and
elegant with an emphasis on high shine and silky smooth texture.
HOW TO:
1. Centre-part towel dried hair and apply Redken Satinwear 02 from root to tip, working it into the strands
and gently combing the hair smooth to minimize volume.
2. Keeping the centre part, blow dry hair flat and smooth with no volume using a large brush
3. Apply Redken Fabricate 03 to dry hair and iron each section of the hair smooth
4. To finish, emulsify a very small amount of Redken Glass 01 in both hands and lightly smooth the
product over strands to combat flyaways and create high shine.
THE PRODUCTS:
1. Redken Satinwear 02 RRP $27.00
2. Redken Fabricate 03 RRP $27.00
3. Redken Glass 01 RRP $25.00
MATERIAL BOY
HAIR DIRECTION BY TODD ARNDT
    
THE INSPIRATION:
Working with the natural shape of the guy’s hair, Todd Arndt for Redken 5th Avenue NYC created
individual and natural finishes on the boys, with low sheen and texture. Minimal styling and natural appeal
in their hair allowed the shapes and structures of the collection to stand out.
HOW TO:
1. For longer length hair, thoroughly work in a small amount of Redken For Men Get Groomed Cream.
The texture of the cream is flexible with a low, natural sheen and hold to provide enough control without
residue or ‘crunch’ in the hair.
2. For shorter to mid-length hair, apply Redken For Men Maneuver through lengths and ends. Sweep the
front section roughly across the face to finish
3. Redken Rough Clay 20 was used through the lengths to create choppy, rough textured ends
THE PRODUCTS:
1. Redken For Men Get Groomed Cream RRP $26.95
2. Redken For Men Maneuver Wax RRP $31.95
3. Redken Rough Clay RRP $27.00
TUESDAY APRIL 29:
LISA HO
HAIR DIRECTED BY KENNETH STODDART
   
THE INSPIRATION:
‘‘The Lisa Ho woman is strong with minimal fuss, who takes time to put her total look together, but once she’s done, she doesn’t have to think about it for the rest of the day’’ says Kenneth of the inspiration and hair look for the show. Sleek & minimal can take you from a day look to the evening – ‘chic’ timeless look which is very strong. It is something you can wear all day, and into the night.
HOW TO:
1. Apply Redken Clean Lift 07 to the roots on dry hair.
2. Secure the hair with an elastic, making sure all hair is as tight and sleek as possible.
3. Apply Redken Glass 01 to the ponytail, twist the tail as tight as possible until it knots up on itself.
4. Apply additional Redken Glass 01 over the surface and spray Redken Quick Dry 18 to tame flyaways.
THE PRODUCTS:
1. Redken 5 th Avenue NYC Clean Lift 07 – RRP $26.00
2. Redken 5 th Avenue NYC Glass 01 – RRP $25.00
3. Redken 5 th Avenue NYC Quick Dry 18 – RRP $23.50
LIFE WITH BIRD
HAIR DIRECTED BY DAREN BORTHWICK
    
THE INSPIRATION:
The inspiration behind the hair look was Kate Moss – a style which a young woman can do themselves with very little effort, yet creates a chic, youthful and flirty style. ‘‘It is modern and sexy and achievable for all age groups’’ Daren says of the look.
HOW TO:
Look #1:
1. Spray Redken Fabricate 03 to blow-dried hair.
2. Use large tongs from mid-lengths to ends to create wave.
3. Finish with Redken Quick Dry 18 and Redken Vinyl Glam 02 to finish style.
Look #2:
1. Spray Redken Fabricate 03 and blow-dry straight.
2. Create a high messy ponytail and pull out some wispy bits.
3. Very loosely plait the ponytail and wrap into a bun.
4. Finish with Redken Quick Dry 18 and Redken Vinyl Glam 02 to finish style.
THE PRODUCTS:
1. Redken 5 th Avenue NYC Fabricate 03 – RRP $27.00
2. Redken 5 th Avenue NYC Quick Dry 18 – RRP $23.50
3. Redken 5 th Avenue NYC Vinyl Glam 02 – RRP $27.00
READY TO WEAR #2
DIRECTED BY MARIA ARDINO
   
THE INSPIRATION:
The inspiration behind the hair look was re-invented 40’s - a modern day vamp with a touch of sweetness. The whole look is soft and luminous with big and bold curls for a girl who knows what she wants!
HOW TO:
1. Apply Redken Clean Lift 07 to towel-dried hair and blow dry hair smooth
2. Create a low side part and pull softly across the face.
3. Section the hair at the nape of the neck into inch sections.
4. Apply Redken Spray Starch 15 to each section and heat with blow-dryer. Loop each section with fingers, curling each section from mid-length to ends, and pin to the head. Allow to cool.
5. Release the curls and softly back comb the hair, lightly teasing at the roots.
6. Finish style with Redken Quick Dry 18 for hold.
THE PRODUCTS:
1. Redken 5 th Avenue NYC Clean Lift 07 – RRP $26.00
2. Redken 5 th Avenue NYC Spray Starch 15 – RRP $24.00
3. Redken 5 th Avenue NYC Quick Dry 18 – RRP $23.50
BEC & BRIDGE
HAIR DIRECTED BY ALEX GRAHL
   
THE INSPIRATION:
The hair look is reflective of a 70’s beach wave. The hair has soft natural waves, full of movement and plenty of shine.
HOW TO:
1. Apply Redken Satinwear 02 to towel-dried hair – blow-dry smooth.
2. Section hair into 3 sections and loop, pinning each section to the head, and heating the hair with irons as you go.
3. After allowing to cool, spray with Redken Forceful 23 before letting the hair down.
4. Finish with Redken Workforce 09 for natural movement and shine.
THE PRODUCTS:
1. Redken 5 th Avenue NYC Satinwear 02 – RRP $27.00
2. Redken 5 th Avenue NYC Forceful 23 – RRP $23.50
3. Redken 5 th Avenue NYC Workforce 09 – RRP $23.50
KATE SYLVESTER
HAIR DIRECTED BY KENNETH STODDART
    
THE INSPIRATION:
The hair look was based on ‘disshevelled royals’. A do-it-yourself young and naughty tom boy look.
HOW TO:
1. Apply Redken Guts 10 & Fabricate 03 to dry hair.
2. Gently brush through to create a dry texture to the hair, and let hair dry naturally.
3. Pull the hair back into loose ponytail and surface tease with tail comb.
4. Pull out short pieces around the face and finish with Redken Workforce 09 for a natural hold.
THE PRODUCTS:
1. Redken 5 th Avenue NYC Guts 10 – RRP $30.00
2. Redken 5 th Avenue NYC Fabricate 03 – RRP $27.00
2. Redken 5 th Avenue NYC Workforce 09 – RRP $23.50
MONDAY APRIL 28:
HOTEL BONDI SWIM
HAIR DIRECTED BYJULIANNE MCGUIGAN
   
THE INSPIRATION:
Bondi designers like natural things, and love textured un-brushed hair. The hair look reflects a cross between Indi & nerd. Inspiration was drawn from a dessert island/cast away – salty, textured, matt & big un-brushed hair.
HOW TO:
1. Apply Redken 5 th Avenue NYC Fabricate 03 into large sections and back comb.
2. Create a middle part and place hair up – 2 bunches in the front and fish tail at the back.
3. Finish style with Redken 5 th Avenue NYC Quick Dry 18.
THE PRODUCTS:
1. Redken 5 th Avenue NYC Fabricate 03 – RRP $27.00
2. Redken 5 th Avenue NYC Quick Dry 18 – RRP $23.50
READY TO WEAR #1
HAIR DIRECTED BY WAYNE FRIEND
   
THE INSPIRATION:
The inspiration behind the look was versatility to suit 5 different designers. The looks had to be wearable, and off-the-face to show off the fronts of the garments. We went with soft natural waves.
HOW TO:
1. Apply Redken 5 th Avenue NYC Fabricate 03 and smooth with a blow-dryer.
2. Flat iron pin curls and applying Redken 5 th Avenue NYC Quick Dry 18 as you go through each section.
3. Remove pins, run fingers through the hair spraying a light coat of Redken 5 th Avenue NYC Vinyl Glam 03 to finish.
THE PRODUCTS:
1. Redken 5 th Avenue NYC Fabricate 03 – RRP $27.00
2. Redken 5 th Avenue NYC Quick Dry 18 – RRP $23.50
3. Redken 5 th Avenue NYC Vinyl Glam 02 – RRP $27.00
ONE TEASPOON
HAIR DIRECTED BY PHILIP BARWICK
   
THE INSPIRATION:
The inspiration is Mad Max meets woodstock. Powerful and playful. Textured beautified dreadlocks with over abundant length and powerful silhouette.
HOW TO:
1. Finger dry with Redken Bulk Up in pre-dried hair. Section front and sides into hair pony tails.
2. Twist tightly using 15 and heat with dryer.
3. Rouche with fingers and add extentions. To finish look, add Redken Disrupt.
THE PRODUCTS:
1. Redken For Men Bulk Up Spray – RRP $26.95
2. Redken 5 th Avenue NYC Spray Starch 15 – RRP $24.00
3. Redken For Men Disrupt Fiber Gum – RRP $31.95
NICOLA FINETTI
HAIR DIRECTOR: CATERINA DI BAISE FOR L'OREAL
  
THE INSPIRATION
The look is raw edge with glitzy glamour influences. Caterina says of the look – “it has a dry raw texture, almost similar to a tortured mannequin head!” The hair has a street edge to attract a young clientele, however the hair look is opposite to the clothes – soft rounded feminine edges.
HOW TO ACHIEVE THIS LOOK
Step 1: Wet the hair with salted water, then apply L’Oréal Professionnel tecni.art Volume Lift from root to ends with a layering technique.
Step 2: Apply L’Oréal Professionnel tecni.art Pli over the top, then tease roots to ¾ of each section of the hair.
Step 3. Spraying L’Oréal Professionnel Elnett, iron each section of the hair to give a stiff and wiggy look.
KEY PRODUCTS
1. L’Oréal Professionnel tecni.art Volume Lift - $22.95
2. L’Oréal Professionnel tecni.art Pli - $22.95
3. L’Oréal Professionnel Elnett - $19.95 LEE MATTHEWS
HAIR DIRECTOR: BARNEY MARTIN FOR L'OREAL
   
THE INSPIRATION
The look has a “dishevelled, pulled thru the bushes” look with big texture. Barney’s inspiration behind the look was an ethereal beauty with a Ned Kelly twist – bushy & twiggy, with a natural yet sophisticated look.
HOW TO ACHIEVE THIS LOOK
Step 1: Tong & set the hair using L’Oréal Professionnel tecni.art Pli.
Step 2: Drag the hair back with fingers to form a loose centre part, then pin the hair low at the nape.
Step 3: Finish the look with L’Oréal Professionnel tecni.art Crystal Gloss and tecni.art Air Fix Spray.
KEY PRODUCTS
1. L’Oréal Professionnel tecni.art Pli - $22.95
2. L’Oréal Professionnel tecni.art Crystal Gloss - $22.95
3. L’Oréal Professionnel tecni.art Air Fix Spray - $22.95
ANNA THOMAS
HAIR DIRECTOR: ALAN WHITE FOR L'OREAL
  
THE INSPIRATION
The hair look was a take on a classic French twist. By mixing textures and keeping the hair tight to the head, keeps it modern. It was a texture clash – a natural classic look with a modern twist.
HOW TO ACHIEVE THIS LOOK
Step 1: Apply L’Oréal Professionnel Volume Lift to roots of the hair.
Step 2: Curl & band hair at the roots and mid-lengths (not ends) to keep volume down through ends.
Step 3: Twist hair into french twist, tight at the nape. Finish with L’Oréal Professionnel tecni.art Liss Control and Fix Max for texture and hold.
KEY PRODUCTS
1. L’Oréal Professionnel tecni.art Full Volume Extra - $22.95
2. L’Oréal Professionnel tecni.art Volume Lift - $22.95
3. L’Oréal Professionnel tecni.art Liss Control - $22.95
©
VirtualHairCare
|
